How Can I Promote My Business On Bing?

With more than 900 million daily searches, Bing has gained a tremendous popularity in the search industry. The fact is that it has become the second-largest search engine after Google.

Well, if you are using the paid advertising campaign then ignoring Bing can be a mistake. You may have also has asked yourself ‘how can I promote my business on Bing’, especially when you haven’t used it before.

With that in mind let’s move on…

Why Should I Use Bing Ads To Promote My Business?

Benefits Of Using Bing Ads For Business Infographics

Bing is a good marketing platform for your next marketing strategy and here are some of the reasons.

Higher Growth Potential – One of the best things about Bing’s search engine is that the competitors are less but the traffic is more. That means it’s a good platform for investment in the long run. With a market share of more than 6.7%, Bing is the second largest search engine after Google. If the business is new then it’s easy to build a customer base through Bing.

Low Competition – The majority of people use Google resulting in a fewer number of competitors on Bing. This is one of the strong reasons to use Bing Ads to promote the business online as your competitors might not be there. It is easier to attract more traffic on Bing and target the potential customers more easily.

Easy To Rank – The chances of ranking on Bing is high as there is a fewer number of competitors. Due to the lower level of competition, it’s easy to rank on Bing SERPs. This also helps to increase the conversion rate of the business.

Better Device Targeting – Bing Ads allow the marketing campaign in multiple time zones. Advertisers can also set up the bids for mobile, desktops, and tablets and opt-out of desktops and tablets and mobile searches. There is no need to create a new campaign every time if you want to make any change to the existing campaign.

Track Results – With the tools that Bing offers the tools to track & measure the campaign results. This helps to know the advertisers to know which marketing campaign is good for them and giving better ROI.

Cost-Effective – The cost-per-click (CPC) on Bing is 34% cheaper than Google. Bing is a viable option for those businesses having a low budget or those who are new in the market. So it would be a smart idea to use Microsoft Ads for the publicity of the business.

How Do I Run Ads On Bing To Promote My Business?

Now, if you are ready to get started with Bing my business let me take you with some of the steps to run a successful marketing campaign.

But you need to create a Microsoft ads account that we will show you right here.

How Do I Sign Up For Microsoft Ads?

  1. Visit the Microsoft Advertising website, click on Sign up now from the top to register.
  2. From the next window, click on Create one. You can also use your existing email address to sign up.
  3. However, with the Bing Ads Coupon, you will up to $200 free credit on every new sign-up.
  4. Fill the form where you need to enter some information regarding your organization or business for setting up your account.
  5. Agree with the terms of services and click on Create Account to successfully create your Bing Ads account.

Now, after you have successfully set up the account, just login to Bing Ads account to get started.

Choose Right Keywords

It’s very important to research the right keywords according to your business before you create the campaign.

Bonus Tip
According to SEO, a good practice is to focus on those keywords with less competition and high traffic.

You can also use Bing’s Keyword Planner to find the right keywords. However, you can also put a Google Ads campaign on Bing from your account.

Create Bing Ads Campaign

After you have researched for the best keywords it’s time to run a Bing campaign.

  1. From the left side panel, click on Campaign and then the ‘Create Campaign’ button.
  2. You will be asked to set a goal for your campaign,
  • Visit Website
  • Visit Business Location
  • Conversion
  • Phone Calls
  • Dynamic Search Ads
  • Sell Catalog Products
  1. After this, you just have to follow some simple onscreen instructions to complete the process & then hit save.
  2. But remember to customize the parameters for the chances of maximum reach.
  3. Congratulations your Bing ads will be live on the internet and now you can promote your business.

Well, the ad is live but your work is not ended up here. It’s very important to track and monitor your Bing Ads campaign with the Bing webmaster tool. This will help to know which marketing campaign is worthy for you.

Is Bing Ads Better Than Google To Promote Business – Conclusion

To be honest, both Google & Bing search engines are one of the best at different paces. A good and smart move to run a successful business is to grab every possible opportunity that can help a business.

The fact is that if you are a newbie with a low budget then it’s good to use Bing Ads as it is cost-effective. Where Bing has low competition Google has higher conversion rates. However, the chances to rank on Google for fresher are less than on Bing.

So, overall it all depends on the nature of business, location, and target audience. One can’t simply judge the good without experiencing by own because it all depends on the type of the business.

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