Though some people might argue that the days of Bing Search are large bygone but Bing is still used by many users resulting in 12 billion search volume every month(1). Bing is still the third-largest search engine after Google and Baidu as per Wikipedia Considering the above facts it makes sense that users might be interested to advertise on Bing Ads(2).
As a matter of fact, Bing Ads offer unique advertising opportunities to users(free credits) and many more benefits. Let us look at the reasons why use bing ads to promote your business
1.Alternate Popular Opinion
Consider this: There are still 133 million unique searchers are searching on bing network. The monthly searches on a bing search engine are 5.2 billion. Yahoo bing network has 29 percent of search engine market share that means one- third search queries are held in the United States screens. Search queries on Microsoft bing are about 22.8 percent in the U.S. alone, according to a report held in April 2017.
While you might use Google Ads already but it makes sense to use Bing Ads to reach a broader audience. In fact, Bing Ads offers Free $100 credits to start with. You might give it a try to see if it works for you or not.
2. Bing Network Demographics
Bing Network demographics are quite diverse. The average age of the bing searchers is 35. Bing Ads offers an opportunity to market your business equally to both young and middle age groups.
3. Bing ads – Blessing in Disguise
There are several genuine reasons for you to still use Bing Ads to promote your business. In Google Ads for any category, you want to advertise there is a huge competition. What does this competition mean?
It means comparatively your business will have less visibility. Google will also show your competitors almost more than half of your target audience.
Compared to Google, Bing has fewer competitions. So if you advertise your business on Bing Ads you get more visibility to your target audience. More visibility = better chances of conversions.
4. Cost for advertising is less on bing
Comparatively showing ads to the audience is much cheaper in Bing Ads(Microsoft Advertising) as compared to Google Ads. At the end of the day, you can find this out yourself by using and comparing both the platform.
5. Better ROI
Due to the unique audience on bing, it makes the competition less. Bing has as divergent CPC rate as Google Adwords.
6. Preferable targeting in bing
Bing make lots of changes globally they expanded the device targeting. Advertisers change bids for various device types. Range of desktop is 900%, the range of Smartphones and tablets is -100% to +900%. You can also merge the bid with other targetings like age and gender, geographical locations, and even week, day, time of the day. In Google AdWords group targeting is restricted.
7. Negative Keyword targeting is upgraded in bing
Negative keywords are crucial as a competitor point of you as well as also keyword targeting. Both search engines Google and Bing allow advertisers to add negative keywords. But Bing Ads have recently upgraded their negative keyword feature making it much more usable for users.
If you are a business we recommend you use both Google Ads and Bing Ads to maximize your marketing campaign and visibility to your target audience.
While Google is the numero uno when it comes to search advertising business but Bing ads offers you a unique user base which you can advertise your business too.